Conducting a webinar can be one of many steps toward bringing potential readers into your book sales funnel – in fact it can be one of the first steps. Like social media, blogs, YouTube videos, and the vast array of other online tools you use, webinars can be an added component of a successful book marketing approach that can take your author income to the next level.
A webinar can seem like a daunting experience but it can create quick fans and buyers of your books if you are seriously about doing them. Since conducting a webinar is something that can be done by almost anyone with very little start up costs it should be one of your first methods of marketing.
The way it works is this: You have published a book or put together a service you want to sell. Then you create some sales pages and normally you start article marketing, blogging, and advertising the sales pages right? This time instead of pointing to your sales page for your book, point them to your sales page for your webinar where you will tell them about your exciting, life changing new book or service.
You can give the webinars free or you can charge – it is fully up to you. Many people choose to charge a dollar or two in order to not waste time on people who will not show up since space is limited this might be a good method to employ. However, free is great too. Whichever way you choose to go, just make sure that your webinar has valuable information. No one can stand it when people spend ¾ o f the webinar pitching their product or service and wasting the attendee’s time. Giving valuable information for free (or at a low cost) will sell your book (or service) all on its own as long as you remember to mention it briefly at the end.
The next thing you will do is create your programming for the webinar. Some possibilities are that you will discuss the problems that your book will solve for the readers, you will answer questions, you can tell your audience about what inspired the book or how you became a writer – the possibilities are endless. The webinar should not be a hard selling session so you can be comfortable and feel at ease because you’re not selling, you’re informing, you’re solving a problem, and you’re giving them important information that they can use.
At the very end of the webinar you will tell them about your book and possibly send them to a sales page with a coupon code since they attended your webinar, and then you’ll sit back and watch the sales come in. Sounds great doesn’t it?
But the answer to the question of why isn’t really clear is it? The answer to why is because by adding webinars to your social marketing mix you will establish a connection with the participants that you would not have otherwise. They will be more likely to buy your book or service this way because they will not feel sold to. Online customers are street smart and cannot be fooled by snazzy tricks, and with a webinar, there are no snazzy tricks involved, it’s just you and your clients or potential clients. They will trust you because you have given valuable information or training in the webinar that they can use with or without your book or service — your service just makes it a bit easier for them.
To your success,
~ Heather
We love authors – and helping authors succeed. Join us for tons of tips, tutorials and case studies in our exclusive membership community, “Book Marketing Success” where our focus this month is marketing with webinars. Find out more at: https://stage76436.trainingauthors.com/membership
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